When asked to describe in a few words what it's been like to be a Brand ambassador, Mohammed had a lot to say. From networking and awareness building on campus to affecting peoples lives, Mohammed is getting a lot more than a paycheque from this program...
Hello everyone, I'm Mohammed, an international student pursuing my undergraduate degree at York University in Toronto. Today, I wanted to share my journey as a Brand Ambassador. In 2021, a friend introduced me to the products we all sell, an innovative alternative that intrigued me. Curious to learn more, I delved into understanding how the devices worked and their potential advantages.
Through a friend, I discovered an opportunity to become an Ambassador and share my personal experiences and knowledge with others. Eager to promote this alternative and help people make informed decisions, I reached out to the Ambassador program to join. They provided me with comprehensive training and resources, organizing events and training sessions where Team Leads and City Activators offered detailed information on the devices, its technology, and the scientific research backing it. Connecting with fellow ambassadors allowed me to learn from their success stories and gain valuable insights into best practices.
Armed with this knowledge, I built some awareness on campus as an Ambassador. I engaged in one-on-one meetings, discussing the products with fellow students to raise awareness and provide insights into its potential benefits. Sharing my personal journey of transitioning from smoke to smoke-free, I emphasized the positive changes I experienced in terms of health and well-being.
Furthermore, I conducted small group sessions with friends, family members, and colleagues to address common misconceptions and objections about the technology and address any questions they had. I explained the distinction between heating and burning, and some of the other fundamental differences we share with customers every day. It was crucial for me to emphasize that it was not risk-free but rather a potentially less harmful alternative. Being part of the Ambassador program also afforded me the opportunity to network and collaborate with like-minded individuals.
All in all, my experience as an BMI Brand Ambassador has been incredibly rewarding. Not only did it help me to improve my own health, but it also allowed me to have a positive impact on the lives of others. I take great pride in playing a role in raising awareness about a potentially less harmful alternative and assisting customers in making informed choices for their well-being.
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If you have a story to tell, share it with your team lead or another member of the BMI team.
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